Sustainable Living Roadshow Joins Right2Know March

(Oakland, CA, July 27, 2011) - Sustainable Living Roadshow (SLR), presented by Birkenstock USA, today announced the Right2Know National Tour beginning Friday, July 29 in San Francisco, CA. The tour will stop in fifteen cities including Salt Lake City, UT; Nelson, OH; Philadelphia, PA; Boone, NC; Saugerties, NY; Ithaca, NY; New York City; Seven Springs, PA; Washington, DC; Fairfax, VA; Asheville, NC; the US Southeast; Austin, TX and San Antonio, TX. SLR will also stop at K-12 schools, farmer’s markets and community centers in several states. SLR will support the Right2Know March from New York City to Washington, DC from October 1 to October 16. The Right2Know March will raise awareness about genetically modified foods and pressure the government about the lack of labeling of these foods. SLR, based in Oakland, CA, is the largest bio-fueled expedition of educators, artists and entertainers in the world.

Since 2005, SLR has travelled over 200,000 miles throughout the U.S., visiting festivals, conferences, colleges and community gatherings. An “old timey carnival road show,” SLR produces fun and interactive events for people in their own backyards to inspire, inform, and educate them about their local resources, programs and ways to live more sustainably. The thirty-person SLR crew builds totally off-the-grid scientific and educational experiences and activities such as the Solutionary Showcase to answer questions such as “What can I do at home to be more sustainable?” “How easy is it to live greener?” “How can I use biofuel in my car?” “How do I get my kids to recycle?” “How can I grow my own food in an urban environment?” and more.

SLR is specifically designed to raise awareness of the most relevant and important issues for American culture such as waste, renewable energy, global warming, water preservation, genetically modified foods and recycling. Their unique philosophy of “edutainment” provides practical tools to make simple and affordable changes that can be easily integrated into everyday life. SLR believes major shifts in industry and simple lifestyle changes are required to maintain a healthy planet and learning about them should be fun, easy and unintimidating.

SLR Co-Founder and Director Zachary Carson said, “We can all make better decisions about how we live together and how we treat the environment. SLR is a fun way of educating people about resources that are available; helping the general public make more informed decisions and lifestyle choices and promoting a shift in our national education and political systems, in an effort to improve how we live together so we can all survive and flourish.”

ATTRACTIONS
SLR Solar Stage
A series of experiential and educational workshops, speakers, and panels are programmed on the solar stage and within side-tents.

RUNBus Stage
The RUNbus Stage is powered by recycled vegetable oil and features live music from local and national touring bands, puppetry-theater, hip-hop and poetry slams, youth spoken word and performance, eco-fashion shows and much more.

Solutionary Showcase
This area is a hands-on exhibition of local and nationally produced products, technologies and building materials plus a variety of alternative fuel vehicles and technologies currently available.

Conscious Carnival
Conscious Carnival engages participants through games of chance and interactive, fun experiences. Participants enjoy themselves while discovering solutions to some of today’s most pressing environmental and social concerns.

Natural Heath & Healing
The Natural Health & Healing is designed to introduce different perspectives on natural medicine, health-care and healing products and highlight local resources.

Eco-Info Zone
The Eco-info Zone showcases a library of books, films, magazines, environmental education curricula, grassroots informational, how-to ‘zines’, brochures and pamphlets that outline best practices to a variety of ideas and information.

Green Marketplace
The Green Marketplace includes a host of environmentally responsible and healthy products and services; tying the sustainability movement to consumerism and the goods and services we consume every day.

Awakened Art Garden
Well-known visionaries and environmentally themed artists are featured at this attraction. Additionally, murals utilizing recycled materials and displaying creative messaging around global and environmental issues will be set up at each event.

Activation Village
Local and national non-profits showcase their current campaigns and organizational literature through interactive presentations and displays.

Tea House
Our Mobile Tea House and lounge will offer attendees the healthiest, tastiest and most sustainable consumer food and drink options available.

Hemp Hut
The Hemp Hut will provide attendees an in-depth, multi-sensory introduction to all things Hemp, along with products for consumers to vote with their dollars and tools to get involved in the movement to legalize one of the worlds most sustainable resources.

Creation Station
Interactive art project to encourage people to participate in creation! These projects cause attendees to think about issues regarding recycling, human existence, ecology, community building and more.

SLR Right2Know National Tour 2011
August 3 – 7 Outdoor Retailer Summer Market, Salt Lake City, UT
August 12 – 14 Mid-West Reggae Fest, Nelson, OH
August 18 – 21 50th Philadelphia Folk Festival, Philadelphia, PA
August 26 – 27 Music On The Mountain Top, Nelson, OH
September 10 Kids and Family Day, Saugerties, NY
September 17 Cornell University, Ithaca, NY
September 17 – 18 Maker’s Faire, NYC
September 24 – 25 Mother Earth News Festival, Seven Springs, PA
October 1 – 16 Right2Know March, NYC to Washington, DC
October 19 George Mason University, Fairfax, VA
October 25 University of North Carolina, Asheville, NC
November 11 – 13 San Antonio, TX
November 14 – 18 Austin, TX
Visit www.sustainablelivingroadshow.org for updates.

Right2Know March, NYC to Washington, DC
September 30 R2K Fundraiser Party in NYC
October 1 – 16 R2K Daily Events at Markets & Coops
October 1 Launch, United Nations Building, NYC
October 1 – 2 Green Festival, NYC, NY
October 6 – 7 Philadelphia, PA
October 13 Baltimore, MD
October 16 Capital Mall, Washington, DC

SLR is brought to you by Birkenstock USA. 2011 Conscious Corporate Sponsors include Organic India, Klean Kanteen, Cool California, Santa Cruz Organic, RW Knudsen, Dr Bronners, Manitoba Harvest, Natures Gate, Badger Balm, Boiron, Artisana, Guayaki, Alter Eco, Madhava, LunaOrganics, ECOlunchboxes, Enviro Textiles, Hemp Oil Canada, Satori, Vital Hemp, Livity, Synergy Organic, American Lime Technology, Ruths Hemp Foods, Hemp Traders, Hempmania, Way Out Wax, Hemp Industries Assocation, Synchro Nutritionals, Elemental Herbs. Petzl Film Sponsors include Dirt!, GMO Trilogy, Hempsters: Plant the Seed. 2011 Non-Profit Sponsors include You Are Love Foundation, Vote Hemp, Rainforest Action Network, Global Oneness Project.

For more SLR information: www.sustainablelivingroadshow.org.

MEDIA CONTACT: Marshall Lamm, [email protected], 510-928-1410

SLR Joins Right to Know March